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About Us

Experienced
 Entrepreneurial
 People-focused

About Us

We are a highly experienced, entrepreneurial executive management team with a track record of success and over 80 years of combined professional experience.  As a team we previously operated Learner's Digest International (LDI), a technology-enabled medical learning company.  Over a ten year period we developed and executed a high growth strategy that capitalized on the 65 year+ history and strong brand awareness of LDI to dramatically transform the business while maintaining the company's rich culture and family-like environment.  LDI was acquired by global publishing company Wolters Kluwer in 2015 and continues to operate as a business unit.  From LDI and prior experience we bring rich strategy, marketing, sales, client service, operations and entrepreneurial expertise across a variety of industries and companies of all sizes.

 
 
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Fred studier

Fred has over 33 years of professional experience in strategy and leadership.  As the CEO of LDI, Fred drove extraordinary growth through product and business line optimization on what had previously been a declining brand, leading to a highly successful sale to Wolters Kluwer.  Prior to LDI Fred was the CEO of FEI Women’s Health, the leading US manufacturer of Intra-Uterine Devices, where he built a sales and marketing company to re-energize the brand, leading to rapid growth and a successful sale to the Duramed division of Barr Laboratories.  Fred previously worked for Bain & Company where he was the COO of the West Coast business, a founding partner of the Los Angeles office and a partner in the firm's healthcare and private equity practices.

 
 

Education

HARVARD UNIVERSITY
MBA, 1991

POMONA COLLEGE
B.A., Economics, 1985

Personal

  • Married with three daughters

  • Avid baseball fan, musician and traveler.

  • Director, ONRAD, Owner, Crested Butte Retreat, and multi-instrumentalist, Shillaly Brothers

  • Born in California, raised in Long Island

 
 

 
 
 
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Brendan mcloughlin

Brendan has over 29 years of professional experience, with deep experience in data-driven marketing strategies and sales leadership. As the CEO of LDI after the acquisition by Wolters Kluwer he helped lead the company's B2B and international expansion efforts.  Prior to the acquisition Brendan was the Chief Marketing Officer and conceived of and executed a sales and marketing strategy that more than tripled the company's subscriber base while simultaneously quadrupling average prices.  Prior to LDI Brendan was the GM of Consumer Products, which he created and drove to $20mm+ of sales by year 4, and VP Global Marketing at Discus Dental.  Previously he was VP Marketing at Teleflora and a Group Product Director at Johnson & Johnson.

 

Education

THE WHARTON SCHOOL (UPENN)
MBA, Marketing, 1995

VIRGINIA TECH
B.S., Decision Science, 1989

Personal

  • Married with two daughters

  • Loves coaching youth soccer, watching football (college and NFL), and cooking for his family

  • Born and raised in New Jersey

 

 
 

 
 
 
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joe siedel

Joe has over 18 years of professional experience with a strong background in operations, client services, sales management, and entrepreneurship.  At LDI he ran operations, FP&A and all special projects before also taking on management of sales and client services after the acquisition by Wolters Kluwer.  Prior to LDI he co-founded Vitality Financial, a patient financing company serving the hospital industry which was sold to CarePayment and then ran operations and client services for CarePayment.  He previously spent 5 years as a strategy and operations consultant for Bain & Company working in a variety of industries including logistics, utilities, consumer products, technology and private equity. 

 

Education

STANFORD GRADUATE SCHOOL OF BUSINESS
MBA, 2005

STANFORD UNIVERSITY
B.A., Economics, M.A. Sociology, 1999

Personal

  • Married with three children

  • Heavily engaged in the arts, college football fanatic and wildlife enthusiast

  • Born and raised in Michigan

 

Our Values

  • We do what we say we’re going to do, maintain high trust environments and treat people with respect

  • We believe in people and their potential to continuously develop; we credit our teams not ourselves

  • We highly value existing organizational culture and history

  • We’re comfortable with difficult situations and can make tough decisions to protect the health of the company

  • We work hard, but have lots of fun along the way!